Anurag Goel is the co-founder and CEO of CACTUS Communications. Since 2002, he has been involved in shaping the organization from a pure-play start-up to a well-respected global communications company with offices in Japan, US, South Korea, China, and India. Today, CACTUS is also recognized for its industry-leading people practices and has been ranked among the Top 25 Best Places to Work in India for 2 consecutive years. Prior to CACTUS, Anurag worked in McKinsey & Company from 1998 to 2001. Based initially in Amsterdam and then in India, Anurag was involved in the areas of corporate finance and strategy practice for companies in diverse industries such as logistics, telecommunications, and financial services.
As Co-founder of CACTUS Communications, Abhishek brings to CACTUS entrepreneurial vision; a rich, in-depth understanding of customer expectations and needs; and strong leadership and business development skills. Through the early days of CACTUS Abhishek spent considerable time traveling to universities and research institutes across Japan to understand customer needs and build relationships. He brought in initial business and partnerships. After setting up CACTUS’ first international office in Japan in 2007, he lived there for 3 years, immersing himself in Japanese business and culture and ensuring a base for CACTUS’ largest market. Abhishek moved back to the India office in early 2012 and has since been involved in global strategy and new initiatives for the academia market. He currently drives the academia side of the business through his rich understanding of what the customer wants.
Elvira D’souza has close to 15 years of experience in the medical communications industry, 8 of which have been at CACTUS. Her responsibilities include managing a 100+ team who assist pharmaceutical/device companies globally on multiple types of projects including manuscript writing and editing, publication support, regulatory writing, and marketing support documentation across a range of therapeutic areas. Over the last 5 years, Elvira has been involved with various industry organizations (ISMPP, AMWA, DIA). She helped conduct the first BELS examination in India and has also proctored subsequent BELS examinations in India. She has helped develop the Medical Writer Competency Model developed along with other core team members of the Drug Information Association Medical Writing Special Interest Area Community. This model was developed by a team of experts from around the world who employ medical writers.
Gary Groesbeck brings 25+ years of business development and marketing experience to CACTUS from across multiple industries. Gary earned his BS in Business Administration from St. Francis University in Loretto, PA. Prior to joining CACTUS, Gary was Director of Business Development for Thomson Scientific Medical Writing Group for six years, where he helped to build and promote a successful medical writing capability within this global information company. In addition to his business development achievements, for six years Gary was with PIA Ltd., a small boutique medical writing group, where he was instrumental in building the “Astrolabe Message Mapping System." Astrolabe was later acquired by Thomson Scientific as the final jewel in a series of databases designed to provide high-level competitive information to pharmaceutical decision makers.
Kim Pepitone is the Scientific Director at CACTUS Communications. In this position, Kim is responsible for providing scientific direction and oversight for medical publications and communications projects. Kim also provides professional training for CACTUS staff worldwide to ensure currency with all professional standards and guidelines regarding medical publication practices. Before CACTUS, Kim was Senior Director, Knowledge Management, at the International Society for Medical Publication Professionals (ISMPP). During her 5-year tenure at ISMPP, Kim was responsible for professional education program content provided by ISMPP to its membership. Kim was also integrally involved in the development and launch of the Certified Medical Publication Professional (CMPP) program, and was among the first to be awarded the professional certification.
Maribeth Bogush, MCI, PhD is a Scientific Director at CACTUS Communications. She is responsible for providing strategic scientific direction and oversight for all scientific content and assisting with business development. Maribeth also provides professional training for CACTUS staff worldwide to ensure currency with all professional standards and guidelines regarding medical publication practices. She has 8 years of experience in biomedical research and 15 years of experience in the medical communications industry, including long-term partnerships with diverse small and large pharmaceutical companies to develop and execute pre-, peri-, and post-launch publication, medical education, and promotional activities. Her therapeutic areas of expertise include bleeding disorders, dermatology, gastroenterology, infectious disease, mental health, oncology, rheumatology, and women's health.
Sandeep Kamat, MBBS, CMPP, is a medical doctor by training and has over 8 years of experience in medical writing and editing. As the Associate Vice President, Medical Affairs, at CACTUS, Sandeep is involved in recruitment, on-boarding training, mentoring and on-going training, and quality control. In addition to designing and implementing the stringent selection process at CACTUS, he has developed an intensive training program to help medical and life science post-graduates transition from a clinical or lab environment into a career in medical writing. Sandeep has been a part of the publications team in a global top 10 Pharma company. He has both publications and regulatory writing experience and has worked in several therapeutic areas, including Oncology, Ophthalmology, Orthopedics, Immunology, Hematology, and Hypertension. Sandeep is a member of ISMPP and has been on a panel reviewing CMPP examination questions.
Yashmi has around two decades of expertise in marketing and HR leadership across the publishing and IT industries. She has considerable experience in and understanding of both the people and client sides of businesses. In her current role at CACTUS, Yashmi is responsible for establishing best-in-class programs and practices in the areas of recruitment, performance management, engagement, compensation, benefits, reward, recognition, training and development. She conceptualized the 'We value' program which has helped Cactizens understand, imbibe, and practice the 6 core values of CACTUS. She has helped CACTUS build its own competency model and blended learning, which are used to enhance business and management acumen of leaders at all levels.
After working for a decade in the United States, Nishchay moved to CACTUS where he now applies his experience in working with cloud computing, SAAS applications, infrastructure design, agile project management, and lean startup methodologies. He manages the Software Development, Infrastructure, and Quality Assurance team and is responsible for the overall technological direction of CACTUS. Nishchay has a Master’s of Science degree from the University of Bridgeport, Connecticut, and his key focus areas are Computer Networks and Database Systems.
Having lived in Japan, India, and the UK, Makoto has first-hand knowledge of cross-cultural business differences as well as a real understanding of client needs. Working at the CACTUS head office in India from 2003 to 2005, Makoto played an important role in introducing online marketing and promoting CACTUS’ editorial services among researchers in Japan. After rejoining CACTUS in 2007 as part of its Japan subsidiary, he has taken over management of the Japan office as well as business development for the publication support, education, transcription, translation, and design services. In 2013, he also took up the role of Vice President of the ScienceTalks executive committee. ScienceTalks is CACTUS’ initiative to build an interactive platform that will enable authors and researchers to informally connect and exchange ideas with each other on a real-time basis. Makoto holds a bachelor’s degree in law from Nihon University, Japan.
Lydia has over a decade of experience in business consulting, company start up, and operations. She has been with CACTUS since 2012 when we began focusing on business from China. She is responsible for the overall operations of the CACTUS China division, meeting sales targets as well as managing the overall finances and administration. Lydia has a strong understanding of the business environment and government policies in China. She also supports the Medical Communications division of CACTUS through her involvement in business development, negotiation, and customer support for pharmaceuticals companies in China. Prior to working with CACTUS, Lydia was a senior consultant and accumulated a wealth of experience in business consulting, accounting, administration, HR, and planning customer-focused strategies.
At CACTUS, we believe in living up to our core values. Over the years, our efforts to achieve excellence at everything have been recognized. We are equally proud of each of these accomplishments and look forward to humbly embracing any others that might come our way in the future.